W O R K A T H O N

Malaxmi Infra

77%

increase in revenue

56%

Increase in organic traffic

53%

increase in page speed

About the company.

It was incorporated in 2006 and was majorly involved in developing projects. Later, in the year 2014, Malaxmi Infra incented its construction division, offering the following construction services.

Malaxmi Infra Ventures (India) Pvt Ltd (Malaxmi Infra) undertakes construction of residential, commercial and institutional buildings in Vijayawada & Amaravati regions of Andhra Pradesh, Hyderabad of Telangana and intending to reach other major cities spread across India.

Engagement Overview.

The website for the firm has not been updated in over seven years. The design seemed to be out of date and did not reflect the company's objective, story, or uniqueness.

As a consequence, conversion rates for its "request a quote" objective were 0.42%. The website had a conversion rate of 0.26% across the board.

Although the website got some organic ranks, it wasn't properly optimized for organic search and had a page speed score of 32. Malaxmi Infra needs a complete SEO strategy as well as a website revamp to increase search engine rankings and speed.

Services provided

Marketing Strategy

Branding Strategy

Website Design

UX/UI Design

Conversion Rate Optimization

Search Engine Optimization

Digital Advertising

Email Marketing

Reporting & Analytics

“With other Orange County marketing agencies, you pay a $5,000 retainer only to get standard work that might sound great, but it doesn't do much for your bottom line. The Workathon Marketing team naturally holds themselves to metrics and communicates those in a transparent and streamlined way; it's what separates them from all the agencies I've worked with.”
Thompson
CEO & CoFounder, Thompson Tee

Conclusion

Workathon collaborated with Malaxmi Infra to analyse, plan, and implement a website overhaul that would improve SEO equity, conversion rates, and brand representation.

This includes developing a brand guide, upgrading the core website design, rebuilding key templates, speeding up and improving the user experience, and completely re-imagining main landing pages.

Through full-funnel monthly reporting, including ROI, ROAS and profit, Workathon has helped the brand more closely evaluate services e-commerce performance to make smarter business decisions.