W O R K A T H O N

Lenspick

50K

New organic visitors

68%

Revenue growth

88%

Return on investment

About the company.

Lenspick is India's premium and best-rated lens and eyewear ecommerce startup, with a 9-year history. Established in 2013, with the goal of providing customers in Hyderabad and Bangalore with transparent, convenient, and reliable eye care and wear directly at their doorstep.

Lenspick.com was established in 2013 by Mr. Dileep C Byra, a serial entrepreneur with over 20 years of experience in Software & Infrastructure companies. LensPick was established to offer premier quality optical products at cost-effective prices with a wide range of eyewear. 25% of Indians need vision correction. LensPick’s mission is to make the maker and fashion meet. LensPick’s vision is to make eyewear reachable to every citizen in this country. The promoters encompass extensive domain expertise, technical acquaintance and thorough understanding of the dynamics of the eyewear industry. The core team has commendable proficiency and understands the market as a forwarding integrator with stores present currently in Bengaluru and Hyderabad.

Engagement Overview.

LensPick is India's premium and best-rated lens and eyewear ecommerce startup, with a 9-year history. Established in 2013, with the goal of providing customers in Hyderabad and Bangalore with transparent, convenient, and reliable eye care and wear directly at their doorstep.

Lenspick, like many other early-stage startups, lacked an internal marketing team and a defined digital marketing strategy.

The firm required an expert team to create an inbound marketing engine that would generate consistent traffic, leads, and income. And, most importantly, a strategic advisor who can be relied on.

LensPick partnered with Workathon in 2013 to assist build the online company.

Workathon devised a full-funnel digital marketing approach aimed at generating organic authority and traffic, creating a conversion-friendly website, and nurturing leads and customers throughout the purchase process and beyond.

Services provided

Marketing Strategy

SEO

Content Marketing

Web Design

Reporting & Analytics

Digital Advertising

“With other Orange County marketing agencies, you pay a $5,000 retainer only to get standard work that might sound great, but it doesn't do much for your bottom line. The Workathon Marketing team naturally holds themselves to metrics and communicates those in a transparent and streamlined way; it's what separates them from all the agencies I've worked with.”
Thompson
CEO & CoFounder, Thompson Tee

Conclusion

As a young ecommerce company, LensPick had gained a loyal following but needed to get its products in the hands of more customers.

Through a targeted content and SEO strategy, Workathon aided the brand to get qualified organic rankings and generate more than 50K organic visitors.

By testing and optimizing the website for conversions, running promotions and building email automation, Human has grown the company from Rs. 20L to Rs. 1 Cr in revenue.

Through full-funnel monthly reporting, including ROI, ROAS and profit, Workathon has helped the company more closely evaluate ecommerce performance to make smarter business decisions.