Workathon

W O R K A T H O N

B2B Marketing Services and Strategy

A B2B Digital Marketing agency with emphasis on improving the CPL and CAC of your business with a pragmatic approach.

We capitalize on the best available practices to generate quality leads. We leverage on traditional B2C practices while designing B2B campaigns.

Our marketing team at Workathon works predominantly with SaaS companies and is accustomed to put in novel techniques to make sure the budgets are allocated to the best strategies and tactics across the marketing funnel.

What we do

Workathon possesses expertise in B2B content marketing, social media marketing and running paid campaigns. We help acquire and retain customers through various marketing strategies which include PPC, SEO/SEM, email marketing, running ad campaigns on Facebook, LinkedIn and B2B copywriting to generating the top quality leads.

We initially ensure you’re tracked properly and position you as a brand and target the right audience. We conduct thorough market analysis and do competitor research and iterate regularly on the current following strategies to get optimum results. We keep a track on the ROI and the marketing spend. The highly experienced and motivated team at Workathon focus on various client centric approaches to generate top quality leads with high conversion rates.

CPL

cost per lead

CAC

customer acquisition cost

We make sure the content on the website is relevant and also help your customers
And the target audience understand your mission and vision

B2B SEO

The strategy for SEO in B2B would be a little different from B2C. We initially audit the existing website and then determine an SEO strategy

Display & Native

With the help of display and native ads, you can further reach out to your prospective clients

Analyse

Our team starts by analysing your business requirements, goals and analyse on the deliverables

Evaluate

After a thorough understanding of your business goals we perform competitor analysis and design the strategies that would best fit for you

Implement

After getting an approval from you, we start implementing on the strategies accordingly and work on the necessary changes to achieve the targets

Optimize

After implementing the strategies and analysing the performance results, we iterate the current strategies until we figure out the best suitable one is found

Services

B2B PPC campaigns

We run Google ads to generate potential leads from the right audience.

B2B Social Media

We leverage on LinkedIn, Facebook ads to reach out to your target audience along with your existing clients

Content Marketing

We write Blog articles, optimizing the content on the websites for SEO etc. Website Optimization

365%

More Organic Traffic

12M+

Impressions

479%

Return on Investment

500+

Businesses Empowered

Let’s check our case studies.

View All

Social Media Marketing

“Team Workathon’s efforts resulted in 1M website visits, 82% rise in sales and 334% ROI over a span of 10 months.”

Search Engine Optimization

“For this Non-profit organization, Workathon brought in $1.5M as funds and donations and created awareness to increase ROI to 456% over a span of 6 months.”